The brief...
We were commissioned to film the construction progress of X1 Michigan Towers, an iconic new development in the centre of MediaCityUK. Building on the success of X1 Media City, the towers form part of a growing waterside neighbourhood connected to the wider Manchester region through the nearby Metrolink. Filming takes place every eight weeks to document the progression of the development. Each visit combines aerial drone footage with interior construction shots, capturing key stages of the build and activity across the site. Notes provided by the X1 team guide the filming, allowing us to target specific areas and milestones during each visit
The result...
The X1 Michigan Towers videos are edited to around 90 seconds, providing a clear update on the development’s progress. Drone footage highlights the scale of the towers and their position within MediaCityUK, while interior shots capture the ongoing construction work. Notes from the X1 team are overlaid onto the relevant scenes, adding context to key milestones across the site. The videos are shared on the X1 Developments official YouTube and LinkedIn pages, keeping investors and the wider audience informed as the project progresses
Behind the lens...
Each update is filmed on site using a combination of drone footage and handheld cameras for interior construction areas. Our drone setup uses both 24mm and 70mm lenses, allowing us to capture wide views of the development alongside tighter architectural details, with dynamic and cinematic shots across MediaCity and the Manchester skyline. By returning to the site every eight weeks, we create a consistent visual record of the build as the development continues to rise within the MediaCity skyline
