The brief...
X1 Developments commissioned a video to capture the opening ceremony of X1 Cheltenham Place, a student development for the University of Salford
The aim was to document the launch of the building while showcasing the apartments, communal areas, and the surrounding location. The development features luxury studio apartments designed for students and young professionals, with on-site amenities including laundry facilities and secure bike storage. Filming also needed to highlight the building’s strong transport links, with Salford Crescent station a short walk away and Manchester city centre easily accessible
The result...
The video captures the opening ceremony with speeches from X1 Developments CEO Nick Sweeney and X1 Lettings Managing Director Melissa Green, marking the launch of the development. Alongside the speeches, the video moves through the building’s interiors, showing the studio apartments and shared spaces used by residents. Drone footage was used to establish the location, showing the building within Salford and its proximity to Manchester city centre and surrounding transport links. The final video presents both the opening event and the completed X1 Cheltenham Place development, giving viewers a clear overview of the building and its facilities
Behind the lens...
The shoot combined interior filming of the apartments and communal areas with aerial drone footage around the development. This allowed the video to show both the internal living spaces and the wider setting of the building within Salford. Capturing the opening ceremony alongside the property footage created a balanced video that documents the event while also showcasing the completed student accommodation development
