The brief...
- Showcase the development in a strong, cinematic way
- Highlight its position within the city
- Clearly show nearby transport links and key landmarks
- Deliver flexible assets for ongoing marketing use
The result...
We produced a library of 4K aerial clips and HDR imagery that balance style with clarity
- Sunrise footage adds atmosphere, with soft mist and low light giving a cinematic feel
- Daytime shots are clean and sharp, used to clearly show location context and nearby infrastructure
- Blue hour footage captures the city fully lit, adding contrast and a premium look
The result is a set of assets that can be used across web, social, and sales material
Behind the lens...
7:00am Sunrise
Shot in light morning mist to create depth and atmosphere
This is where the most cinematic material came from, along with HDR stills
Daytime
Clear conditions and strong lighting
Key locations like Manchester Piccadilly station were framed in relation to the development to support the sales message
Blue Hour
Timed to capture the city as it transitions into night
Building lights and street detail bring out the scale and energy of Manchester
Drones and Techniques
- 4K aerial footage using DJI Air 3S, 24mm and 70mm
- Portrait aerials on DJI Mini 5 Pro using HLG
- All shots captured wide for flexibility in post
- HDR photography captured during the sunrise window
