The brief...
Placefirst commissioned a video to showcase its growing portfolio of developments across the UK. As a build-to-rent developer and regeneration specialist with over 2,000 homes, the aim was to highlight both completed neighbourhoods and sites still under construction, showing the scale of the portfolio and progress across multiple locations for Placefirst 2025. Drone photography was also captured at each site to support marketing and presentation materials
The result...
The final video moves between Placefirst developments across the UK, combining wide establishing views with tighter architectural shots of each site. Placefirst branding runs throughout the film, with 3D text motion tracked into the scenes to identify each development and display the number of homes within the scheme. This approach allows viewers to quickly understand the scale of the portfolio while visually connecting each project within the wider Placefirst network
Behind the lens...
Filming was carried out using drones across multiple UK locations, capturing both aerial video and photography at every development. Shots were captured using both 24mm and 70mm lenses to provide a mix of wider site overviews and tighter architectural perspectives. The combination of aerial video, photography, and motion tracked 3d titles creates a clear visual overview of the Placefirst 2025 developments across the UK
In their words...
“Joe and team were fantastic in the delivery of our quarterly drone update, providing regular updates and being prompt with any and all edits asked of them. The standard of video is absolutely fantastic. Can't recommend enough!” Marion Read, Placefirst Marketing Manager
